The Republican and Democratic National Conventions have come to an end. Hillary Clinton and Donald Trump are now in the final stages of the 2016 election. Both are rearing up for the last desperate sprints as November comes up fast. The candidates have pulled out all the stops. Boisterous speeches, fundraising dinners, platform promises, and debates have all been witnessed. Each party also used strategic video production as a way to connect with viewers.

During the DNC and RNC, each candidate produced videos that spoke to their platforms and qualities as leaders. The two videos utilized some Hollywood star power to reach viewers and voters.


Donald Trump made use of Jon Voight’s voice-over talent and his well-known stardom. Voight has been a strong supporter of Trump since the start of his campaign. In the video, Voight speaks about Trump’s upbringing, including his leadership and resolve in business, education, and strong decision making. He’s seen as a family man, a considerate business person, and a lover of the nation. Voight staunchly proclaims Trump to be “the non-candidate” who can fix what is broken in America.


And on the other end of the spectrum, at the DNC, is familiar and comforting voice of Morgan Freeman. He launches the video with, “Here is a woman, what does she dream of?”. This advertisement appeals to the emotional side of viewers, citing her upbringing and her kind nature to help others in need. From 9/11 first responders to the young children helped by her former political moves as first lady, Morgan Freeman connects all of Hilary’s accomplishments with his soothing and commanding voice.

The Twitter-verse was all too ready to give their two-cents after each of these videos aired at their respective conventions.

Each voice-over choice spoke a great deal to their respective candidate. While Voight boasts Trump’s many successes in a matter-of-fact manner, Freeman does the same in a thought provoking, emotional, and subtle way. Both artists were clearly carefully selected choices, both chosen because they could best speak to the target audience at hand.

Which voice-over choice do you think was the better? Which conveyed the message best? Tell us your thoughts in the comments!