Stan, we feel your pain and vow to end this madness. It’s one thing to tell your customers that their call is important to you. It’s another to show them. As our mothers taught us, actions are more important than words. If your customer’s calls are so important then you should show them that. How? I thought you’d never ask!
The best way to show your customers that their call is important is to provide relevant messaging. Your customers are calling you because they want something relating to your products and services. Instead of giving them ukulele music, tell them about your company, a funny story or anecdote, or maybe even sales and specials. Let them know what else you have to offer and why they want it. This is also a great time for you to include the history of your brand, tips and tricks for your products, and upcoming events. The possibilities are endless!
It’s time to save the day and be the superhero your customers want. Show your customers they are VIPs with your creative, informative, and engaging on-hold messaging, and they will thank you for it with increased sales!