Creating an on-hold message that’s ear-catching and revenue-building can be a daunting task. After you write the script, have it proofread by the office copywriter, choose the perfect background music, receive the go-ahead from your boss and their boss and their boss… the only thing that’s left is to stick someone behind the mic to read the words on the paper. Right? Well, not so much. When it comes to your on-hold message, the person delivering it is just as important as the message itself. If the individual recording your message hasn’t had specific training in voice acting their presentation may derail your message.

Entertainment, news, and sports organizations struggle with this on a daily basis. Oftentimes, print journalists attempt to transfer their skills from paper to the TV screen. It’s soon discovered that print communications and voice acting, in-person, or phone communications are quite different from one another. In these situations, a poor presenter results in your message going in one ear and out the other, literally.

On-Hold Voice Acting: Professional or Amateur?
On-Hold Voice Acting: Professional or Amateur?

Voice Acting Skills

The necessary skills of voice acting include projection, pitch, cadence, inflection, pacing, pronunciation, and many more. Politicians, broadcasters, and TV personalities often use “voice therapy” to improve their skills of voice acting to better portray their story or message. Margaret Thatcher took this method a step further. She employed actor Barrie Ingham to record her speeches and statements so she could practice delivering them properly.

The skills necessary to become a qualified voice actor take up to three years to perfect. Voiceover actors often take advantage of diction coaches to learn the cadence and proper pitch for each message they deliver. When a prospective client calls your business would you rather have them greeted by “Ums” and “Uhs” or by a professional delivering your message in the most effective manner?

On-Hold Voice Acting: Professional or Amateur?

Treat your on-hold message like every other marketing campaign your business implements. Where will it be delivered? Who will it be delivered to? How should it be delivered? If your on-hold message is in a rut, give Leave Me On Hold a call and we’ll get it on the right track in no time!