Choosing to go with on-hold messaging for your company is the easy part. Now, what do you include in it? Some of the more obvious points to cover are your address, hours of operation, and website. To really make an impression, keep your customers happy, and increase your bottom line, go above and beyond by covering topics that your audience wants to hear and that you’re more than willing to share.

Advanced On-Hold Messaging Topics

Slogan

Use the company’s catchphrase, slogan, or tagline in your on-hold messaging. You already understand the importance to share this on all your marketing materials. Well, your on-hold messaging is no exception. Including your slogan is great for brand recognition and will help you communicate your message more effectively.

Beyond the Basics: Topics to Cover in Your On-Hold Messaging

Quizzes

There’s no better way to educate your customers and keep them entertained than by utilizing a trivia segment. You can use facts about your industry or even facts about your company. Make it multiple choice and your customers will be happy to wait to hear the answers. Entertaining people is a great way to earn customers. Educating and upselling them will make customers for life.

Beyond the Basics: Topics to Cover in Your On-Hold Messaging

Milestones

Proclaiming your good deeds, milestones, and awards in your on-hold messaging will result in brand loyalty, trust, and confidence. Whether you’re winning awards or celebrating milestones, your customers feel like they’re right there with you. Here are a few ideas to get you started:

  • Employees receiving recognition
  • Company anniversary
  • Charity work
  • Any awards your company has earned.
Beyond the Basics: Topics to Cover in Your On-Hold Messaging

New Products

If you’re offering a new product, or have upgrades to existing products, your on-hold message is an ideal time to share it with your customers. Use this time to educate them while selling your product. Why is it better than the last product? Why is it better than the rest? This turns a new caller into a qualified customer that can’t wait to get their hands on what you have to offer!

Beyond the Basics: Topics to Cover in Your On-Hold Messaging