Numbers don’t lie. Whether it’s the number that pops up on your scale or the time when you wake up in the morning, numbers are concrete and factual, even if you don’t like what they say. The same could be said for your on-hold messaging strategy. You may think it’s fine and dandy, but a look at the statistics may persuade you to think otherwise.
While it’s no surprise that 99% of customers dislike being put on hold, what’s more surprising is the percentage of clients lost because of an unhappy on-hold experience; up to 40%! That’s a huge loss for any business, no matter how big or small.
Think about how often you’re putting customers on-hold for: 20 seconds, 40, a minute or more? If so, you’re in the danger zone, and not in the fun Top Gun kind of way. Callers who have to listen to boring music or dead silence generally stay on the line for about 43 seconds before they call it quits. That’s what makes our service even more impressive. Businesses who implement a custom or creative message from Leave Me On Hold report keeping callers on the line for up to 5 minutes.
Make a Change
If your business is losing customers or creating unhappy ones because of your on-hold strategy, consider talking to the experts at Leave Me On Hold. We’ll write, produce, and implement a custom message built just for your business needs. Contact us today to learn more!