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About Elizabeth McLain

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So far Elizabeth McLain has created 32 blog entries.

Why Ferris Bueller Needed a Day Off

“Bueller…Bueller…Bueller…” Almost everyone recognizes this iconic scene in what has become a favorite in homes across America, Ferris Bueller’s Day Off. Ben Stein, Ferris’ teacher, stands at the front of the class to conduct rollcall while using the most monotone and mundane voice imaginable. When he gets to Bueller’s name, we get to enjoy one [...]

Don’t Just Speak. Communicate.

“Customer Service. Customer Service. Customer Service!” This is how a typical conversation goes with my phone provider. The robotic voice on the other end tells me that it would love to help if only I would give it more information about my problems. Rather than attempting to resolve my issue it seems as if it [...]

Please Press “4” To Stop the Insanity

I don’t know how to record my favorite show on my DVR. I’m dead serious. I’ve practiced recording other shows and I’m hit and miss. Sometimes, they won’t record at all. Or, I’ve recorded my show along with every single repeat episode that’s ever been aired. The result is my wife lecturing me because there’s [...]

How to Make Your On Hold Script a Work Of Art

Your hold message is an extremely valuable marketing tool. Just like any other area in marketing, how you deliver your message is just as important as the contents. Your message may very well be the first communication your company has with a potential customer. Seize the moment and show them what you can do! Your [...]

Stan Lee Wants Your On-Hold Messaging To Be A Superhero!

Stan Lee is the former president and chairman of Marvel Comics. Some of his notable works include Fantastic Four, Hulk, Iron Man, Spider-Man, Thor, and X-Men. In the last ten years there have been 30 Marvel Comic movies based on his work. Stan Lee is on top of the world. So, what could possibly be [...]

Battle of the Sexes: Male or Female Voice?

"It’s the little details that are vital. Little things make big things happen." – John Wooden You have the script, you know the message you’re delivering, and you know what goals you want to achieve. Congratulations! The main points of your message are ready to be sent out to [...]

The Joys of Being on Hold – It’s Just Business

Life is filled with amazing adventures, breathtaking views, and priceless experiences that one day our grandchildren will beg to hear about. Then there are those experiences that we’d rather do without. Are you ever going to tell that awesome story about how you got stuck in traffic for 3 hours on your way home from [...]

Front Line Advertising Opportunity

The other day I had been at the grocery store for over an hour and was begging to leave. One can only take so much of the game of Frogger that’s played with the other patrons to see who can get to the other side of the aisle the fastest to claim the sweet reward [...]

What to Eat Before Your Voiceover

You step into the tiny voiceover booth and prepare to speak your first words into the microphone. Suddenly, your stomach begins to grumble. Then, you feel dizzy. Is this a case of nerves? Or claustrophobia perhaps? If you already have some experience in the booth, it is likely that you are indeed mentally prepared for [...]

On-hold Messaging: How to do it Correctly

When a customer calls your company, put yourself in their shoes and try to imagine what they most likely feel. Are they comfortable with what your company is saying? Are they entertained and informed? These are just some of the questions we recommend asking yourself when evaluating your current on-hold message. Your customers may spend [...]