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About Elizabeth McLain

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So far Elizabeth McLain has created 32 blog entries.

The Preparation of a Voice-Over Artist

Professional voice-over artists make it seem easy, but preparation is the key ingredient to success.  Success doesn’t begin the moment they're standing in the booth, ready to perform. The road to success begins long before a voice talent shares their abilities with the world. As with anything else, their preparation plays a key role in [...]

Custom On-Hold Message or Creative?

When an on-hold message performs customer service and generates leads, it becomes much more than just an on-hold message. On-hold messaging is a marketing necessity that helps your company achieve its goals and increase revenue. You can rest assured knowing that before you talk to a customer or potential sale that the appropriate foundation has [...]

On-Hold Messaging: The True Cash Cow

Congratulations! You’ve completed one of the most difficult parts of marketing: They called you. What do you do now? Many businesses end up looking like a deer caught in the headlights and fail to capitalize on an opportunity that has fallen in their laps. The person who just called you knows who you are, they [...]

Social Media in Your On-Hold Message

Technology has made multitasking easier than ever. What was once proudly listed under the “Skills” section of every resume, multitasking has now become a necessary attribute for everyday life. When a customer is placed on hold you can count on them posting, tweeting, or even “selfieing” every moment as they listen to your message. They [...]

Laughing All The Way to The Bank

People have long stated that laughter is the best medicine. Even with the countless prescriptions available on the market, laughter holds its own amongst a sea of laboratory-produced capsules claiming to cure everything in the human body. It turns out, laughing reduces stress, pain, increases blood flow, and increases your body’s resistance to disease. In [...]

On-Hold Voice Acting: Professional or Amateur?

Creating an on-hold message that’s ear-catching and revenue-building can be a daunting task. After you write the script, have it proofread by the office copywriter, choose the perfect background music, receive the go-ahead from your boss and their boss and their boss… the only thing that’s left is to stick someone behind the mic to read [...]

Silence is Anything but Golden

If you’re looking to watch Chris Pratt get chased by velociraptors or Adam Sandler compete against a giant pixelated Pac-Man this summer you’re in for a smorgasbord of theater options to enhance your viewing pleasure. Don’t like the bells and whistles? You still have the option to go 2D. To give your experience a performance-enhancing [...]

Beyond the Basics: Topics to Cover in Your On-Hold Messaging

Choosing to go with on-hold messaging for your company is the easy part. Now, what do you include in it? Some of the more obvious points to cover are your address, hours of operation, and website. To really make an impression, keep your customers happy, and increase your bottom line, go above and beyond by [...]

How To Be Music To Their Ears

A phone is not an elevator. Save the elevator music for those fancy hotels downtown and make the most of your opportunities with potential customers by setting the mood with an acoustic wonderland. Our five senses are sight, taste, smell, touch, and hearing. With on-hold messaging, you’re only able to cater to one sense, so [...]

The Rise of Mobile Search = The Rise of Phone Calls

As technology evolves, so does our way of doing business and interacting with customers. It used to be that we would just take an ad out in the paper whenever we needed something. Before we knew it, having a website was a must. Then, that wasn’t good enough. You had to have a blog. Then [...]